Chains-and-charms.com is an extremely well-trafficked jewelry website,
designed, built, and maintained by DDA since 1996. It currently offers
more than 15,000 pieces of jewelry for sale to customers worldwide.
In 1999, at the height of the internet dot com explosion chains-and-charms.com
considered seeking venture capital funding. Chains-and-charms.com needed
a special presentation tool and asked DDA to design and produce a corporate
video production. The result is this streaming video animation of a
stage coach made from jewelry and gemstones and pulled by laptops. It
is called "The Gold Rush." This elegant video animation
is still one of DDA's most unique corporate video projects.